With technological advancements in recent times, the smartphone has become a necessity of modern life. From being a tool used mainly by adults, it has now come into the hands of children, irrespective of households. The benefits associated with the usage of such technologies notwithstanding, there is an increasing worry of screen addiction among children.
Whether through the constant viewing of reels, playing games online or short form video watching, there are a large number of children who spend hours sitting in front of their screens, sacrificing creativity, concentration, interaction, and education. It was this increasing trend that prompted an innovative young entrepreneur named Arjun Apparao Jadhav from Maharashtra to make a change.
GetExtra.in was established in 2024, Pune, in the state of Maharashtra, with the realization that since mobile phones could not be done away with in children’s life, they might at least be put to some use for a noble cause like imaginative thinking and education.
The founder of GetExtra.in, Arjun Apparao Jadhav, is the son of farmers in Maharashtra, India. He comes from a rural background and has observed how technology can turn out to be an evil if it is put to wrong use. Instead of developing another entertainment app that would serve only as a distraction, he decided to revive the age-old tradition of storytelling.
“As against all these entertainment apps which just serve as distractions, I wanted to make sure that kids learn while they listen. That is why I developed a platform for imaginative, educative audio listening sessions,” said Arjun.
GetExtra.in is a platform which is aimed at providing audio stories for kids based on themes related to history, mythology, inspirational people, self-improvement, and moral-based narratives. The concept of GetExtra.in has been inspired by the traditional method of storytelling which has now been revived on a modern audio entertainment platform.
Contrary to typical video-based content which causes increased reliance on screens, GetExtra.in enables children to exercise their imagination as they listen. As per the platform’s vision, listening to stories through audio content not only helps avoid excessive screen-time but also enables better concentration, creativity, and learning habits.
What sets GetExtra.in apart is its strong emphasis on healthy digital consumption. In an era where most online platforms are battling to capture the attention of users through addictive short-form videos, GetExtra.in hopes to create healthier digital habits among the future generation through audio consumption based on learning and imagination.
The platform merges education with entertainment through audio stories featuring content drawn from Indian history, mythology, motivational personalities, Indian culture, and self-improvement topics. Besides, GetExtra.in has been developed in such a manner that it stays simple and accessible for Indian families everywhere.
To Arjun, GetExtra.in is more than just a company; rather, it is a movement designed to transform the way children engage with technology.
Over the past few years, reducing screen time among children has become one of the biggest discussions among parents and educators. GetExtra.in has positioned itself right in the middle of this conversation, allowing families to enjoy meaningful entertainment while also engaging in educational experiences without the constant distraction of visual content.
What also makes this startup noteworthy is its reflection of the changing face of India’s digital ecosystem – where young entrepreneurs from non-traditional and rural backgrounds are building socially conscious startups focused on solving real problems.
As digital consumption habits continue to evolve, GetExtra.in believes that audio storytelling can become one of the most positive engagement experiences for children in the coming years. By combining culture, imagination, education, and technology, the platform aims to create a healthier and more thoughtful digital environment for children and families alike.
With a mission rooted in values and innovation, GetExtra.in is gradually moving towards building something beyond merely being an app and establishing itself as a meaningful voice in the future of digital learning and entertainment for children in India.
