In a groundbreaking development for cricket broadcasting, JioCinema and Sony Sports Network have joined hands to co-stream India’s upcoming 2025–2026 England tours. This dual-screen partnership will allow fans to enjoy the series on both digital and television platforms—a rare move in Indian sports broadcasting.
The England tour of India (2025) and the India tour of England (2026) will feature across formats including Tests, ODIs, and T20Is, and now they’ll reach a wider audience through this strategic tie-up.
This is the first time two major platforms—one digital (JioCinema) and one traditional (Sony)—have decided to simultaneously stream the same bilateral series. It reflects a shift in how rights holders are adapting to the hybrid viewership era in India.
JioCinema continues to expand its cricket footprint after the IPL success, while Sony maintains strong television presence with multi-sport coverage. For cricket fans, the result is simple—more accessibility and better viewing options.
The deal also reflects growing competition in sports media. With the BCCI and ECB (England and Wales Cricket Board) emphasizing reach over exclusivity, such collaborations could shape the future of sports broadcasting.
