At the beginning of the year, OnePlus launched its flagship OnePlus 13 series and OnePlus Buds Pro 3 in global markets, including India. The company also introduced the OnePlus Air VOOK 50W Magnetic Charger. The OnePlus 13 is the world’s first smartphone to feature a MET A++ rated display.
According to the company, the phone’s display is certified with Intelligent Eye Care 4.0 for night vision, which ensures reduced eye strain in low-light environments. It is also IP69 rated and features Aqua Touch 2.0 certification, allowing it to be used even while wearing gloves.
Following the launch, OnePlus India CEO Robin Liu shared insights on the company’s vision and plans under Project Starlight in an online interview with Bhaskar.
Excerpts from the Conversation with Robin Liu
Q: What are the key upgrades in the OnePlus 13? What can users expect from upcoming products?
A: The year began on an exciting note with the launch of the OnePlus 13 series. The latest flagship smartphone introduces several major upgrades, most notably the Snapdragon 8 Elite chipset, which offers 44% improved power efficiency and 45% better performance compared to the previous generation.
The fifth-generation Hasselblad camera system redefines mobile photography, featuring a triple 50MP camera setup with an advanced Tri-Prism telephoto lens supporting 3x optical zoom and up to 120x digital zoom.
The primary Sony LYT-808 sensor significantly enhances low-light photography, while the 120-degree ultra-wide lens captures high-quality shots. AI-powered features like AI Unblur, AI Detail Boost, and AI Reflection Eraser enhance the camera experience by producing sharp, detailed, and glare-free images.
The Hasselblad portrait mode includes professional-grade optical filters, delivering studio-quality portraits. The OnePlus 13 also supports India’s 5.5G connectivity, promising up to 380% faster data speeds, lower latency, and improved network performance.
Q: How do the AI features in OnePlus 13 differentiate it from other smartphones in the market?
A: Indian smartphone users are increasingly embracing AI. The OnePlus 13 series leverages AI to provide a more intuitive and advanced user experience across photography, performance, and everyday functionality.
The camera system is enhanced with AI-driven tools like AI Unblur, AI Detail Boost, and AI Reflection Eraser, enabling users to capture professional-grade photos with minimal effort.
Additionally, our AI-powered Dual Exposure algorithm combines short and long exposure shots to improve motion clarity and dynamic range. This ensures better image quality in both fast-moving scenarios and low-light conditions.
Beyond photography, features such as Intelligent Search, Circle to Search, and integration with Google Gemini allow users to find documents, images, and messages using natural language — without opening apps manually — significantly streamlining navigation.
Q: What steps has OnePlus taken to address the green-line issue in displays?
A: To maintain high quality standards, we’ve implemented multiple checkpoints to address the green-line issue — a concern across the industry. This includes adopting advanced display technologies, extensive testing procedures, and tech-first interventions.
We’ve incorporated an enhanced edge bonding layer using PVX edge-sealing material in all OnePlus AMOLED displays. This acts as a protective barrier that significantly reduces moisture and oxygen intrusion over time.
Our products undergo over 180 rigorous quality tests in our in-house engineering labs. This includes the Double 85 Test, where displays are subjected to 85°C temperature and 85% humidity over extended periods to verify durability.
Q: What is Project Starlight, and what is the vision behind OnePlus’ investment in India?
A: India’s smartphone market is expanding rapidly, with users increasingly demanding innovative features and robust after-sales support. Catering to the evolving needs of Indian consumers has always been a priority for us.
Under Project Starlight, we plan to invest ₹2,000 crore annually over the next three years, totaling ₹6,000 crore. The project focuses on building durable devices, strengthening customer service, and delivering India-centric features.
For instance, the OnePlus 13 is the first phone in India to support 5.5G connectivity, boasting up to 380% faster performance. We’ve also launched custom signal optimization features for Delhi Metro, ensuring uninterrupted connectivity and a seamless travel experience.
Q: What is OnePlus’ current market share, and what strategies are in place to stay competitive?
A: We have a comprehensive plan for 2025. With the launch of the OnePlus 13 series, we’ve laid a strong foundation for the year. We’ll continue delivering cutting-edge technology across all product categories, with a strong focus on improving user experience.
In 2025, OnePlus India will prioritize innovation, locally customized features, and end-to-end customer service. Our goal is not just to meet but exceed customer expectations.
Additionally, we’ve introduced a 180-day phone replacement plan for the OnePlus 13 series. If customers experience any hardware issues within 180 days of purchase, they’re eligible for a free device replacement — a move aimed at strengthening customer trust and satisfaction.
