INDIA / UAE: VANYĒ, a new ultra-luxury personal care brand, will launch in March 2026 across India and the GCC with a single debut product: a probiotic toothpaste formulated with saffron, turmeric, and more than twenty natural and botanical ingredients. The brand introduces a new category it calls “oral beauty,” repositioning everyday oral care as a refined, design-led wellness ritual.
Founded in 2025 and headquartered in Bangalore, with operations in the UAE, VANYĒ combines premium oral care formulations with luxury-grade design and sustainable production practices. Its first product will be available through select retail partners and on premium e-commerce platforms.
A New Category, Not Just a New Brand
“Oral care has been left in the pharmacy aisle for decades, while skincare, fragrance, and home wellness have all been reimagined. We created VANYĒ to bring oral care into that same conversation. Every detail is designed to be experienced: from the way it feels in your mouth to the way it looks on your countertop,” the founders said.
The brand enters a global oral care market where the ultra-luxury segment remains largely undefined. Rather than launching a full range, VANYĒ has chosen to debut with a single toothpaste, a decision the founders describe as intentional: depth over breadth, craft over catalogue.
The Product: Clean Formulation, Uncompromised Experience
VANYĒ’s debut toothpaste is built on three pillars: enamel strengthening, oral microbiome balance, and sensory experience. At its core is Lactiplantibacillus pentosus LPS01, a clinically documented probiotic strain that supports oral microbiome health, an approach more commonly seen in advanced skincare than in oral care.
The ingredient list reads like a convergence of Ayurvedic wisdom and modern formulation science: saffron and turmeric for their well-established anti-inflammatory properties; clove and moringa, long used in traditional Indian oral care; aloe vera and calendula for soothing and repair; Himalayan pink salt and natural clays, kaolin and bentonite, for gentle, mineral-rich cleansing.
The formulation replaces commonly used synthetic ingredients with natural alternatives at every level. Calcium phosphate and calcium carbonate provide remineralisation, replacing fluoride. Coconut-derived surfactants, such as coco glucoside and sodium cocoyl isethionate, replace SLS for a gentler clean. Sorbitol and stevia replace artificial sweeteners. Vitamin E provides antioxidant protection, while peppermint and spearmint oils deliver a clean, lasting finish.
Free from: SLS, fluoride, parabens, triclosan, artificial sweeteners, and titanium dioxide.
The brand’s signature gold-foil packaging reinforces the philosophy: designed to sit on a countertop, not be hidden under a sink. Materials are selected for both aesthetic impact and recyclability.
Dual-Channel Strategy
The brand operates under a dual-growth model, serving both institutional and individual consumers. Its B2B partnerships extend to luxury hotels, resorts, and airlines, while its consumer presence is curated through select boutiques and premium retail channels.
Sustainability as Standard
The commitment to natural formulation extends to every layer of the product. The aluminium tube is fully recyclable, including the octagonal cap. The outer packaging is a reusable tin that replaces the industry-standard disposable paper box. Ingredients are responsibly sourced, and manufacturing processes are designed to minimise environmental impact.
The approach reflects the brand’s broader philosophy: sustainability embedded in operations, not leveraged as marketing.
Purpose and Impact
VANYĒ is committed to creating measurable social and environmental impact. The brand actively contributes to wildlife conservation and climate action initiatives, embedding purpose into its growth strategy from day one.
Backed by the founders’ experience in hospitality, finance, and humanitarian work, VANYĒ reflects a vision of modern luxury that values integrity, responsibility, and long-term contribution.
Availability
VANYĒ launches in March 2026. Its debut toothpaste will be available across India and the GCC through selected retail partners, institutional channels, and at vanyeglobal.com.
About VANYĒ
VANYĒ is an ultra-luxury oral care brand founded in 2025, headquartered in Bangalore with operations in the UAE. Its debut product is a probiotic toothpaste formulated with saffron, turmeric, and over twenty natural and botanical ingredients—free from SLS, fluoride, parabens, and artificial sweeteners. Packaged in a fully recyclable aluminium tube and a reusable tin, VANYĒ introduces “oral beauty,” bringing the standards of luxury skincare to everyday oral care. For more information, visit vanyeglobal.com or contact concierge@vanyeglobal.com
