Highlights:
- YouTube is reportedly planning to integrate third-party content into its app.
- The redesign will make the YouTube app resemble Prime Video and Netflix.
- The updated YouTube app is expected to roll out in the coming months.
YouTube’s New Approach: Third-Party Content & App Redesign
YouTube is reportedly working on a major update that will introduce third-party content to its platform, similar to streaming giants like Netflix and Amazon Prime Video. According to a report by The Information, YouTube will integrate paid content from services such as Paramount and Max into its TV app.
This move isn’t entirely new, as YouTube introduced Primetime Channels in 2022, allowing users to access shows, movies, and sports from over 30 channels, including Showtime, Starz, and AMC Plus. However, due to limited user engagement, the development was paused.
Now, YouTube is revamping its approach, making its app more user-friendly by restructuring its content layout. The new design will resemble Prime Video and Disney Plus, featuring content rows that categorize shows, movies, and live TV more efficiently.
What’s Changing?
- Revamped UI: The redesigned app will have a layout similar to Netflix and Prime Video, making content discovery easier.
- Enhanced Primetime Channels: Paid content from third-party services will be seamlessly integrated into YouTube’s ecosystem under a dedicated section.
- Better Content Organization for Creators: Creators will be able to structure their content into show pages with episodes and seasons, improving navigation for viewers.
Kurt William, YouTube’s Senior Director of Product Management, stated:
“No matter what the business model is, no matter what the content type is, it’s all right there [on YouTube].”
The redesigned YouTube app is expected to launch in the coming months, marking a significant shift in how users consume content on the platform.
