Mumbai: The Influence Exchange Confex & Awards 2.0 Series, hosted at the Hyatt Regency Dubai Creek Heights, concluded on a high note, uniting industry experts from AdTech, MarTech, and Influencer Marketing. This global platform attracted over 250 professionals and influencers, offering an enriching mix of keynote addresses, thought-provoking panels, and discussions under the theme “Unlocking Brand Power.” Attendees explored emerging trends in digital marketing, privacy regulations, and the integration of CTV, AdTech, and MarTech.
The day opened with a keynote by Emirati influencer Dr. Mahra Lutfi, setting the stage for discussions on how influencers are transforming marketing strategies and brand engagement. Panels featuring industry leaders, including George Yaryura of Mashreq and influencer Tianyu Zhang, explored topics like the convergence of CTV and AdTech in influencer marketing.
The event culminated with the prestigious Influence Awards, honoring influencers and brands across categories. Among the notable winners were Ahmad Najib Ayoub for Best Financial Influencer and Ksenia Hofmann for Best Fashion and Style Influencer. Brand activation and marketing leaders were also recognized, with Imran Sidi and Sneha Chaudhary taking home top awards.
Beyond presentations and awards, the event fostered networking and collaboration, paving the way for future partnerships. Social Chameleon served as the Gold Partner, and Takefluence as the Solution Partner, further establishing the event as a key driver of innovation in the influencer marketing space.
The next edition promises to continue the momentum, exploring the evolving intersection of marketing, technology, and influence.
