Gold, Silver, and Diamond Dual-Purpose Rakhis Trending; Buyers See It as an Investment
Surat, known as the Diamond City of India, is witnessing a unique trend this Raksha Bandhan. From gold and silver to diamond-studded rakhis, the market is offering luxury options priced anywhere between ₹5,000 and ₹5 lakh. Interestingly, customers are purchasing these exquisite rakhis not just for festive celebrations but also as a form of long-term investment.
Rise in Value-Added Polished Diamonds
Traditionally, Surat was recognized primarily for cutting and polishing rough diamonds for export. However, the scenario has changed drastically. Today, polished diamonds are increasingly being used within the city itself, especially in the jewelry sector. This shift has fueled the growth of value-added products such as diamond jewelry, watches, belts, and now rakhis.
Diamond Rakhis Becoming Sisters’ Favorite
For many sisters, gifting a diamond rakhi is no longer just a symbol of love but a cherished keepsake and an investment. These high-end rakhis are now a popular choice in the market. With intricate designs and premium quality diamonds both natural and lab-grown the trend reflects a fusion of tradition and luxury.
Customized Designs and Expensive Options
Jewelry showrooms in Surat are offering an array of designs to cater to specific customer preferences. From simple yet elegant pieces to extravagant designs, there is something for everyone. The most expensive rakhi this season is priced at ₹5 lakh, making it a statement of opulence.
Demand for Dual-Purpose Rakhis on the Rise
According to Dipak Choksi, owner of D Khushaldas Jewelry Showroom, “Many customers who have been buying diamond rakhis for years now prefer them for investment purposes as well. We design dual-purpose rakhis, which can later be worn as bracelets. This adds value beyond the festival.”
With an increase in demand compared to last year, both real and lab-grown diamond rakhis are being offered to suit varying budgets. Experts believe this fusion of culture and luxury will continue to grow, further strengthening Surat’s position as a global hub for diamonds and jewelry.
