Mumbai: With the conclusion of Diwali last week, reports indicate that India’s e-commerce platforms facilitated approximately ₹1 lakh crore in sales over the month-long festive season. According to a research report, there was a 20% increase in sales this year compared to last year’s Dussehra-Diwali season.
Along with urban areas, non-metro regions saw a significant rise in consumer purchases through e-commerce platforms. During festivals like Ganpati, Dussehra, and Diwali, e-commerce platforms offered numerous promotional discounts to boost sales.
Around 65% of overall smartphone sales during the festive period were made online. Additionally, there was a notable rise in the sales of clothing, beauty products, and home appliances. This surge in online shopping also led to increased payments via Unified Payments Interface (UPI). In October 2024, UPI saw a record-breaking 16.58 billion transactions, amounting to ₹23.50 trillion.
After the festive season, the upcoming wedding season in November-December is expected to generate an estimated ₹6 lakh crore in offline retail trade, with approximately 4.8 million weddings anticipated across the country during these two months.
