As the smartphone race intensifies in India, Motorola is betting big on artificial intelligence to stand out. The upcoming Motorola Edge 60 Fusion is poised to bring a fresh wave of innovation, with AI at the heart of its hardware-software ecosystem. In a recent media interaction, Shivam Ranjan, Head of Marketing – Motorola India, emphasized that “hardcore AI features” will drive significant value and redefine the user experience.
AI-Powered Experience: Not Just a Buzzword
According to Ranjan, the Edge 60 Fusion isn’t just about specs—it’s about smart, intuitive performance. “AI isn’t just a trend—it’s a necessity. From optimizing photography and video to predictive performance and adaptive battery life, we’re leveraging AI to make our devices truly responsive to the needs of the modern user,” he said.
Motorola’s AI push includes:
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AI-enhanced camera systems with scene recognition, facial tone mapping, and real-time photo optimization
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Battery intelligence that learns usage patterns and adjusts power consumption
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AI-based UI customization, allowing the phone to adapt to user preferences in themes, shortcuts, and app behavior
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Privacy enhancements using on-device machine learning
Edge 60 Fusion: A Flagship at Heart
Expected to launch in the mid-premium segment, the Edge 60 Fusion is designed to offer flagship-grade performance without the flagship price tag. The device is rumored to include:
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Snapdragon 7 Gen series SoC
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144Hz pOLED curved display
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50MP primary sensor with OIS
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Android 14 with Motorola’s near-stock UI experience
Ranjan highlighted Motorola’s growing commitment to the Indian market, where customers demand both value and innovation. “We’re bringing top-tier design and engineering while ensuring the software evolves to be as smart and proactive as the hardware.”
🇮🇳 India-Specific Strategy
With India emerging as one of the largest smartphone markets in the world, Motorola has tailored its offerings to cater to the country’s unique needs—balancing price sensitivity with premium expectations.
“The Edge 60 Fusion reflects Motorola’s commitment to making AI innovation accessible, not just aspirational. We’re focusing on democratizing smart experiences for everyone,” Ranjan added.
The Bigger Picture: AI in Consumer Tech
Motorola’s shift toward AI-centric smartphones reflects a broader trend in the mobile industry. As companies race to integrate generative AI, edge computing, and on-device intelligence, the smartphone is evolving into a smart assistant, not just a communication tool.
Industry analysts believe Motorola’s Edge series is well-positioned to challenge other mid-premium players, especially if it maintains its legacy of clean software and durability while ramping up on intelligent features.
