Ganesh Consumer Products Launches IPO, Eyes Expansion Beyond Bengal
Kolkata, September 22, 2025: Ganesh Consumer Products Ltd., a leading FMCG company specializing in wheat and gram-based products, has opened its Initial Public Offering (IPO) today. On the first day, the IPO was subscribed 12%, with retail investors able to place bids until September 24.
The company has fixed the IPO price band between ₹306 and ₹322 per share. Retail investors can bid for a minimum of 46 shares, worth ₹14,812, and a maximum of 13 lots.
From Small Shop to FMCG Leader
Ganesh Consumer started in 1936 as a small retail store in Kolkata’s Burrabazar. The company officially incorporated on March 9, 2000, after acquiring an old mill. Today, it is a prominent name in Eastern India for products like atta, maida, suji, sattu, and besan under its flagship brand ‘Ganesh’.
MD Manish Mimani on Market Presence
“We are the largest player in wheat-based products in Eastern India with a 12.6% market share. In Bengal, we lead the gram-based products segment, including sattu,” said Manish Mimani, Managing Director of Ganesh Consumer.
The company recorded revenue of around ₹850 crore in FY25, primarily from West Bengal, with 8% contribution from Jharkhand and Odisha. Moving forward, Ganesh Consumer plans to expand distribution in Bihar and the Northeast.
Manufacturing and Cost Strategy
The company operates four manufacturing units near Kolkata and two units in Uttar Pradesh, in Varanasi and Agra. The Agra unit currently produces suji and will start atta production in October. Mimani explained, “Wheat is cheaper in Agra compared to Kolkata, which will reduce costs. Savings will be invested in marketing.”
Competition and Supply Chain Efficiency
Mimani avoided calling other brands competitors, instead referring to them as “peers.” While ITC’s Aashirvaad dominates packaged atta with a 31% share, Ganesh Consumer leads in value-added products in West Bengal.
The company’s supply chain is structured for efficiency. Around 85% of products are sold through kirana stores. Small orders of 1–2 tonnes are delivered within a day using CNF agents. In Kolkata and surrounding regions, delivery takes 15 days, and across Eastern India, within a month.
Product Portfolio Expansion
Over the past three years, Ganesh Consumer introduced 11 new products and 94 SKUs. Its portfolio includes bakery maida, tandoori atta, rumali atta, multigrain sattu, sweet sattu, spices, and ethnic snacks such as bhujia and chana chur.
About IPO
An IPO, or Initial Public Offering, allows a company to sell shares to the public for the first time to raise funds for expansion. Instead of borrowing, companies use IPO proceeds to fund growth and strengthen market presence.
