Conversions: Performance Marketing Company In Delhi To Drive Successful Results

Conversions is the best Performance Marketing agency in Delhi to help your
businesses attain results-driven success. We formulate ROI-focused campaigns that will
surely get you huge returns, generate quality leads, and have a higher sales conversion
rate. We aim to fulfill your business goals, whether it’s sales, downloads, or
subscriptions—we will ensure your users take desired actions with our compelling ad
campaign. Performance-based marketing is a reliable plan to make you achieve greater
heights with your business.
What is Performance Marketing?
Performance Marketing is another approach to digital marketing strategies, where
businesses can reach their targeted audience at scale because the payments are made
according to the audience’s interaction with the content. You only pay your performance
marketing agency when your business goal regarding clicks, leads, sales, or more has
been met.
Performance Marketing Services
Pay-per-Click Advertising
As the name suggests, it is a marketing strategy where you pay for every click on the ad
campaign that leads the users to your website. Google Ads is the major platform to run
PPC campaigns.
Affiliate Marketing
Under this, an affiliate puts effort into marketing your brand by promoting your brand in
an article, blog, or on social media. They get rewarded for every visitor or customer by a
percentage on sale.
Social Media Advertising
This marketing strategy allows you to run ad campaigns on social media platforms such
as Twitter (X), LinkedIn, Instagram, and Facebook. These platforms enable you to
advertise among your targeted audience.
Display Advertising
Display advertising allows brands to promote their services or products via a banner ad
showcased on the websites related to their products or services. These are paid for
every impression, click, or acquisition.
Search Engine Marketing
It is a form of marketing that promotes your website or its content online through paid
advertisements on search engines. This strategy targets driving traffic through platforms
like Google or Bing.
Influencer Marketing
It allows you to promote your brand, its products, or its services on social media
channels via influential individuals. YouTube, Instagram, and Twitter (X) are some of the
major platforms that support influencer marketing.
How To Measure Success Under Performance Marketing?
● Click-through Rate (CTR):
It is one of the major KPIs of marketing, measuring the number of clicks. Through a
pay-per-click campaign, the metric measures the number of customers who clicked
through to your website or app.
● Conversion Rate:
A performance marketing company would use it to determine the number of users who
took the desired action. This means if your campaign generates 500 website visitors out
of which 50 turned out to be leads or customers, then that amounts to a 10% conversion
rate.
● Return On Ad Spend (ROAS):
This metric shows the amount of revenue earned for every penny spent on the ad
campaign. This is determined by dividing the revenue accumulated by the cost of
money spent on the ads.
● Social Media Engagement
This evaluates the interaction and traffic on your social media channels. The metric
evaluates how your users are interacting with your content by evaluating the comments,
shares, likes, and reshares or reposts.
● Cost per click (CPC)
You can find out the CPC if you know how many leads have clicked through your ads.
The more clicks will indicate a lower CPC, which means your campaign is running
successfully under your budget margin.
● Impressions
This is to know if your ad campaigns are targeting the right platforms. This indicates the
number of times your ads have been viewed by your audience. The higher number of
impressions means the ad campaign appeared for more people to see.
How Does Your Business Benefit from Performance Marketing
Services?
● Campaigns are Cost-effective
You only pay when the desired action has been achieved, whether it’s related to
clicks, leads, or even sales. You only pay when you are profiting off of it.
● Minimal Risk
Since you only pay after the desired outcome, you have a higher ROI and a
lower ad-spend ratio. You can customize your budget accordingly, and explore
other marketing options as well.
● Measurable performance
With performance marketing, you can get transparent results and measure
success via various metrics such as CTR, CPA, impressions, clicks, and more.
● Targeted reach
Under this strategy, you can aim to target a specific demographic of users based
on certain factors. The fine-tuning of the audience will help your campaign be
seen by the right people.
Digital Marketing Vs Performance Marketing
Performance marketing and digital marketing are both more similar than they’re
different. They both utilize online platforms to advertise brands for better results.
Performance marketing is a form of digital marketing.
Digital Marketing is a general term that includes various channels and techniques to
create a well-organized brand vision to be promoted across those channels. Whereas,
performance marketing focuses on utilizing those channels and other media formats to
achieve quick and short-term goals. This is more action-oriented to achieve higher ROI
with the advertising strategies.
How We Create the best Performance-Based Marketing Strategy
● Research & analyze the social media platforms for your brand.
● Run a social media audit to analyze the weaknesses & strengths.
● Analysis of your competitors to develop the best possible strategies to cater for
your audience.
● Develop an efficient social media strategy to maintain your audience’s interest
across all platforms.
● Create and manage campaigns to generate leads, drive sales, and more.
● Analyze the data from past and current campaigns to identify areas for
improvement.
Why choose Us?
Performance-based marketing can upgrade your business plans by providing higher
returns with less investment. However, it is only possible if done efficiently and with
expert skills. It can be difficult to generate positive results, but, that’s where
“Conversions” steps up as the reliable performance marketing agency in Delhi,
providing highly effective campaigns and performance marketing services for various
advertising channels with a track record of proven results. Here’s why you should
choose our agency: