New Delhi: In a bid to alleviate the rising prices of tomatoes in the retail market, the Secretary of the Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution, Smt. Nidhi Khare, flagged off National Cooperative Consumers’ Federation of India Limited (NCCF) vans selling tomatoes at ₹65 per kg today.
NCCF has initiated this market intervention by directly procuring tomatoes from mandis and offering them to consumers at a subsidized rate of ₹65 per kilogram. This measure aims to shield consumers from the recent surge in tomato prices and to prevent intermediaries from making excessive profits. Additionally, NCCF continues to supply onions from the government buffer at ₹35 per kg to retail consumers in major cities across the country.
In recent weeks, the retail price of tomatoes has soared unexpectedly, despite the steady arrival of the produce in mandis. Factors such as heavy rains and high humidity, due to a prolonged monsoon in key producing states like Andhra Pradesh, Karnataka, and Maharashtra, have contributed to quality concerns. The role of market intermediaries in the price hike during the festive season is also under scrutiny.
NCCF’s initiative highlights its dedication to promoting fair trade practices, ensuring price stability, and safeguarding consumer interests. By working directly with farmers and providing tomatoes at a discounted rate, NCCF is playing a critical role in minimizing the impact of price fluctuations on consumers.
The launch event saw the presence of senior officials from the Department, including Joint Secretary and MD NCCF Sh. Anupam Mishra, Senior Economic Advisor Sh. I.S. Negi, and Economic Advisor Dr. Kamkhenthang Guite. This initiative will benefit consumers across various locations, offering a more affordable option for this essential commodity.
Mobile Vans Locations in Delhi NCR:
- South Extension
- CGO
- Krishi Bhawan Gate No-1
- NCUI Complex
- Dwarka Sector 1
- Rohini Sector 2
- Parliament Street
- R.K. Puram Sector 10
- Jasola
- Kaka Nagar
- Yamuna Vihar-C Block
- Model Town
- Preet Vihar
- INA Market
- Mehrauli
- Moti Nagar
- Kali Baadi
- Najafgarh
- Mayapuri
- Lodhi Colony
- Nehru Place
- Rajiv Chowk Metro Station
- Patel Chowk Metro Station
- New Friends Colony
- Munirka
- Nangal Raya
- Dhaula Kuan
- Karol Bagh
- Rajouri Garden
- Malviya Nagar
- Saket
- Ghitorni
- Sarvpriya Vihar
- Harkesh Nagar
- Kalkaji
- Sadik Nagar
- Modern Town
- Chandni Chowk
- ITO
- Badarpur Border
- Uttam Nagar
- Okhla Phase-2
- Karkarduma
- Shastri Park
- Kidwai Nagar Phase-1
- Kashmere Gate
- Daryaganj
- Shalimar Bagh
- Shahdara
- Dilshad Garden
